Value Voting Voter Education Platform

Role & Responsibilities

End-to-End Experience: Research, concept development, interaction & visual design, front-end development (Angular JS)

Project Background

Value Voting wanted to help heal Texas politics by giving advocacy groups the tools they need to activate the voters in their membership lists, in order to more effectively lobby government officials and enact real policy changes.

While in Y Combinator (S17), we set out to build a site for Texans that would lay out the case for showing up to vote in the first place, with data that backs up the theory behind voting strategically. Voters would also have access to a wealth of valuable information that they'd usually have to comb through several websites to find, such as candidate websites, contact details for all of their elected officials, and much more.

Strategy

  • I worked closely with our CEO to craft a mobile-first user experience, providing the full benefits of the website to all users, regardless of device or connection speed.
  • For visuals, I designed clean and colorful gender- and race-neutral graphics and styles that appealed to all user demographics, adding a cheerful tone to the site's content while at the same time preventing users from feeling alienated.
  • We continuously optimized the experience through A/B testing and quantitative research, dramatically increasing sign up conversions and alleviating user pain points.
Mobile device screenshots showing the landing page, election reminders, and representative scripts pages in the Value Voting web app