OneSignal SMS

An SMS sending capability for a digital marketing app

OneSignal dashboard with SMS feature highlighted

Role & Responsibilities

Product Design

Project Background

OneSignal is an incredibly popular tool that's used by developers around the globe to send mobile and web push notifications. Adding SMS as a digital marketing channel was a frequent request from customers.

The team decided to release the feature as an integration with Twilio, allowing OneSignal & Twilio customers to create and send their SMS campaigns in tandem with other channels within the dashboard.

After working with a Product Manager to identify which message creation options we'd present within the OneSignal UI, and how we'd capture the necessary information from the customer in order to configure the connection with Twilio, I created high-fidelity screens and interaction examples in Figma, using the design team's UI kit.

Screenshot of Figma's desktop application with multiple desktop screen artboards

I presented the designs to tech leads and the CTO, gathering their feedback on what we could achieve within the expected timeframe.


The design team used my initial designs as a basis for the final feature, and the newly-launched SMS capability is available to all OneSignal customers who have a Twilio account for sending messages.

OneSignal SMS product page