Marginal Unit Website Redesign
Marginal Unit's software suite enables power market traders to monitor regional power grids and make better investment decisions.
The company wanted to refresh their website to both attract new employees and to stand out from competitors who often have websites that are copy-heavy and use pre-designed templates.
- I worked closely with the CEO to nail down some principles and aspirations for the website, which I translated into a Figma style guide that covers colors, illustrations, and typography.
- Using Affinity Designer, I assembled and customized isometric illustrations that convey the idea of Marginal Unit's software being a type of CPU for power market trading and monitoring.
See more: Marginal Unit website