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Marginal Unit Website Redesign

Marginal Unit homepage

Project Background

Marginal Unit's software suite enables power market traders to monitor regional power grids and make better investment decisions.

The company wanted to refresh their website to both attract new employees and to stand out from competitors who often have websites that are copy-heavy and use pre-designed templates.


  • I worked closely with the CEO to nail down some principles and aspirations for the website, which I translated into a Figma style guide that covers colors, illustrations, and typography.
  • Using Affinity Designer, I assembled and customized isometric illustrations that convey the idea of Marginal Unit's software being a type of CPU for power market trading and monitoring.
  • I built and delivered the final website using HTML, Javascript, and a highly-optimized version of Bootstrap 4. This kept the site's Lighthouse scores falling within the "good" range, despite multiple third-party scripts being present, and the site not using SSL or any form of compression.
Marginal Unit homepage

See more: Marginal Unit website