Role & Responsibilities:
Brand redesign, launch redesigned pages using Wordpress
helps auto dealerships of all sizes to run cutting-edge
online ad campaigns from their inventory that are
personalized to individual shoppers, leading to increased
website traffic, calls, emails, and in-person visits for
As Hoot Interactive had grown its offerings and added
innovative new features to their ad campaign platform,
keeping marketing materials and their web presence looking
consistent had become a struggle.
I set out to create a fresh, cohesive look and feel across
all of Hoot Interactive’s digital and print marketing
assets, starting with a new brand style guide and
progressively updating all of their existing materials
until finally launching a completely redesigned website.
I worked closely with the CEO to nail down some
principles and aspirations for the Hoot Interactive
brand, which I translated into an updated color palette
and brand style guide that covers logo usage,
illustrations, and typography.
Using Adobe Illustrator, Sketch, and Microsoft Office, I
redesigned all print and digital marketing materials to
have a consistent application of the new brand style
I created HTML and CSS prototypes of templates for
different types of pages and content areas to help guide
the creation of new Wordpress templates and layouts for
I guided a third-party Wordpress developer in updating
and migrating the site’s Wordpress theme and content to
the new template’s look and feel. I then implemented
bespoke and customized graphics throughout the site to
further enhance the written content.